Create The New Business Model


Invite New Ideas, New Solutions

be the LEADER

Develop The Institution Faster


More Students
New Donors
Clear Strategy


New Business Models

Staff said their institutions were implementing new business models and The Chronicle of Higher Education, 2021


Block to Creativity and Innovation

Politics, Turf Wars, No Alignment

Information Leader, 2018

Be Transformative & Grow Your Institution

Our 3-Step Coaching Plan That Works For All Levels

Align Your People To Quickly Adjust Your Business Model

Book A Clarity Call

  1. Schedule the zoom meeting
  2. Attend the meeting
  3. Help us understand your needs and goals

Receive A Proposal

  1. Work with the coach to define exactly what you need
  2. Set the coaching scope that works for you

Be Transformative

  1. Let complexities work for you
  2. Define strategies with flexibility
  3. Set crystal clear priorities
  4. Be at your best & enjoy leading
Creativity Attracts

STRATEGY: Creative Use of SWOT

Turn the institution’s SWOT analysis, designed for planning, into an action tool.  Use the TOWS analysis as a strategy discussion tool to create actionable tactics.

  • Strengths/Opportunities (SO)  Consider all strengths one by one listed in the SWOT analysis with each opportunity to determine how each internal strength can help you capitalize on each external opportunity.
  • Strength/Threats (ST)  Consider all strengths one by one listed in the SWOT analysis with each threat to determine how each internal strength can help you avoid every external danger.
  • Weaknesses/Opportunities (WO)  Consider all weaknesses one by one listed in the SWOT analysis with each opportunity to determine how each internal disadvantage can be eliminated by using each external option.
  • Weaknesses/Threats (WT)  Consider all weaknesses one by one listed in the SWOT analysis with each threat to determine how both can be avoided.

Transformative Leaders

  • Ask a LOT of Questions
  • Attract GREAT Ideas
  • Get MORE  Done
  • GROW Their Institutions

We eliminate confusion so you can be a transformative leader, too.

Join Higher Ed In Closing The Gaps

The corporate world demonstrated no institution is too big to fail or too small to be ignored. Historically, higher ed has resisted change, many of its leaders recognize the inherent dangers of going back to doing business as usual. And while the business of higher ed hasn’t quite caught up with the agility of the business world, we are closing the gaps.

LJ Coaching can help. We’re more than a bundle of services and definitely not a paid-for best friend. This is serious business, there’s a lot at stake, and we need you to keep your doors open for future students.

  •  Our caching is confidential
  • You have an unbiased, fully engaged sounding board
  • You find new opportunities and new solutions

Closing the Gap  Survey results indicate leader perspectives between the worlds of business and academia align when it comes to thriving in the future:  “We Need to Transform.”

“We need to transform.”

  • Higher Ed Presidents, 2021 74% 74%
  • Corporate CEOs, 2020 63% 63%

Coaching ROI Is Measurable

Get More Done In Less Time With Limited Resources


Attract More Students

  • Lead with a future-forward emphasis
  • Use meaningful metrics to support focus
  • Clarify the organization’s primary purpose; spread the word

Save Time & Accomplish More

  • Reduce miscommunication with Level III Conversation techniques
  • Simplify accountability issues with coaching language & systems
  • Update your Leadership Narrative, clarify your personal boundaries

Services & Pricing

  • Affordable
  • Measurable ROI
  • Retainer Model Packages

SIMPLIFY Development & Save Time

Plan A Full Year of Transformation Using Pre-Done Templates

(Created by an educator for educators)

1:1 Coaching
Leadership Team Coaching
Faculty Development
    • Reduce resistance and achieve goals quickly
    • Get everyone on the same page
    • Lead with confidence

    Why Choose LJ Executive Coaching

    Trusted & Experienced

    Dr. LJ knows higher ed and is a  professionally trained coach

    • Taught by Thomas Leonard, the ‘Father of Coaching’ and his original team
    • Longtime ICF member
    • 15+ years specializing in coaching academic leaders
    • 20+ years in higher education – administration, academic senator, and associate professor
    Advance Your Career
    √  What do you want?  

    √  What do you need?  

    LJ Coaching provides support in developing and clarifying your personal primary purpose and boundaries. It’s an enlightening endeavor!

    Join other courageous leaders creating results where the output really is greater than the sum of its parts – join the transformative leaders making a noticeable difference.

    Start celebrating your journey with the FREE Personal Roadmap.

    New Position: Execute the First 3 Days Flawlessly

    Most newbies will never know how much time they could save if they strategically planned their First 72 Hours. Establishing your identity for a new position begins immediately. One little misstep, one misspoken word can halt the momentum inherent to a new position.

    The 90-day plan is about getting comfortable in your new position. The First 3 days establish your executive presence so you can execute the 90-day plan flawlessly.

    • How clear and compelling is your leadership narrative?
    • How will you manage blindspots now that relationship dynamics have changed?
    • What are your boundaries? What line won’t you cross?
    • How will you establish accountability within the existing system?

    As your trusted partner, LJ Coaching helps you lead with confidence.

    Create Thriving and Resilient Teams
    Build something where the whole is greater than the sum of the parts.  Enable and support your people’s ability to communicate, their capacity to collaborate, and their passions when you want innovative solutions.

    Transformative leaders help their teams by establishing environments where living in or with the unknown becomes re-energizing and exciting.  They establish a culture where curiosity is welcome, and the exchange of ideas is encouraged.

    But is this enough?  Mega-successful leaders develop and support culture-specific language for their co-creating teams.  They know meanings become context and culture-specific and thus the organization’s competitive edge.

    The words used to co-create the language percolate into the organization’s compelling story – the story that stakeholders remember.  Get started today with the FREE College Story Framework.

    Clarify Your Leadership Narrative
    Looking to enroll more students? Attract more funding? Find innovative solutions? Align your people? Then you need a compelling story.

    Why the story so important. We know mental models often interfere with moving forward, especially through change. When aligning your people is a goal, wrap the institution’s primary purpose in a compelling story.  This helps stakeholders align their own mental models with the college’s purpose – you’ve generated intrinsic motivation to take action.

    LJ Executive Coaching helps you find your story and the language of your institution’s culture. Start today, download the FREE College Story Framework.

    Save Time & Money

    Save Time     LJ Executive Coaching supports you and your team in using Level III conversation methods.  Move beyond debate, silo agendas, and resistance. Instead, channel all that wasted energy into creating lots of new ideas and fast-track the institution to new solutions.

    Save Money     Maximize existing resources, especially skills and talents. Create environments conducive to impromptu conversation and cross-pollination of ideas.   The ROI is measurable and the VOI is priceless!





    Coaching Beyond Artificial Intelligence

    A.I. helps with learning new behaviors and discovering blind spots.  It’s actually a great intro to coaching.

    LJ Coaching takes you beyond entry-level coaching into the world of professional executive coaching where the stakes are higher and measuring ROI is a must.

    • LJ Coaching gives clients the tools they need to create a vision that actually aligns people with their purpose and generates intrinsic motivation.
    • Transformative leadership skills can be learned and are more easily honed with our coaching model designed for higher ed.

    How transformative are you?  Download our free quick quiz to find out.

    4 Pillars of Transformative Coaching

    4 Pillars

    Simplify Leading and Managing

    1. Coaching builds trust and strengthens accountability
    2. Change is an advantage and opportunity for building the future
    3. Conversation at Level III lets leaders build toward their vision knowing the result will be greater than the sum of the parts
    4. Creativity unlocks the doors to innovative ideas and new solutions

    Copyright © 2017-2022  LJ (Linda) Johnson. All Rights Reserved.

    LJ Executive Coaching LLC       |       Coaching Today Creating Tomorrow®